Course Code: TM1FE029 Digital Promotion for Business- Level 2 Next course dates Start dateLocationDuration / Fees 09 Jan 2024 Bispham Campus 5 Weeks Apply now Overview Is this course for me? What will I learn? How will I be assessed? Key information Where could this course take me? Course Summary We are excited at B&FC to introduce the Level 2 in Digital Promotion to the STEPS programme. This course has been designed to give you a head start in the job market by providing you with the essential knowledge and skills for the digital business world. The STEPS programme has been co-created with employers to develop skills in business administration, marketing and digital promotion. This programme is made up of four qualifications which will equip you with the skills and knowledge to progress onto one of the level 3 Business courses designed to progress into higher education or employment. After successful completion of the STEPS programme you will achieve all or some of the following qualifications: NCFE Level 2 Certificate in Digital Promotion for Business Pearson Level 2 Certificate in Business Administration Pearson Level 2 Certificate in Marketing Fundamentals Pearson Level 2 Certificate in Team Leadership Students are invited to apply for single qualifications, all three are not compulsory. The Level 2 Certificate in Digital Promotion for Business course lasts 5 weeks and will take place during the daytime, currently scheduled across three days (Monday, Tuesday and Friday). This course is designed for adults (19+) who wish to upskill to gain employment within the business or events sector. The Level 2 Certificate in Digital Promotion for Business is for learners who work in, or want to work in, digital promotion within a business setting. The purpose of this introductory level qualification is to give students essential skills and knowledge of digital promotion. This qualification will: focus on the study of digital promotion within a business setting offer breadth and depth of study, incorporating a key core of knowledge provide opportunities to acquire a number of practical and technical skills. Entry Requirements This programme is for adults aged 19 and over who are seeking to gain qualifications within the fundamentals of business. You will also need to complete a basic entry assessment, and we will invite you to have an informal discussion with the course tutor. Qualification Obtained Certificate in Digital Promotion for Business (OG) Qualification ObtainedCertificate in Digital Promotion for Business (OG) Entry Requirements This programme is for adults aged 19 and over who are seeking to gain qualifications within the fundamentals of business. You will also need to complete a basic entry assessment, and we will invite you to have an informal discussion with the course tutor. Qualification Obtained Certificate in Digital Promotion for Business (OG) Learning and Teaching Methods The Level 2 Certificate in Digital Promotion for Business can comprises of the following topics: Digital promotion for business (13%) Understanding search engine optimisation for business (13%) Coordinating the use of digital media for business (13%) Emergent digital techniques for business (13%) Producing digital promotional content for business (13%) Data protection and digital media for business (9%) Measuring the effectiveness of digital promotional activity for business (13%) Understanding social media (13%) Industry Placement and Field Trips There are no work placement opportunities or field trips associated with this course. At Blackpool and The Fylde College we recognise that all students learn differently and for some it may be a return to the classroom following a break from formal learning. Our tutors work with you to ensure that their teaching methods support the way that you like to learn. One key teaching and learning method is that of demonstrations. Your tutors ensure that demonstrations are used whenever possible so you can see the practical skill being used so you can then practice the skill. You will work collaboratively with your peers in group work, presentations and within practical sessions. There will be dedicated individual/self-study time on your programme which needs to be supported by your own study out of the College learning environments. E-learning is also a key element of all our courses and will involve you using our Moodle platform for independent study and learning. Within the curriculum we also use a range of on-line apps to support, enhance and motivate learning. Your tutors will be support you with new technologies used in the classroom. Expert Tutors All staff involved in the delivery of adult education courses within the College are approved to teach the subjects and modules they deliver. The approval process ensures that staff delivering a given programme are appropriately qualified and, where appropriate, possess relevant technical and industrial experience and professional practice. The Level 2 Certificate in Digital Promotion for Business can comprises of the following topics: Digital promotion for business (13%) Understanding search engine optimisation for business (13%) Coordinating the use of digital media for business (13%) Emergent digital techniques for business (13%) Producing digital promotional content for business (13%) Data protection and digital media for business (9%) Measuring the effectiveness of digital promotional activity for business (13%) Understanding social media (13%) Industry Placement and Field Trips There are no work placement opportunities or field trips associated with this course. Learning and Teaching Methods At Blackpool and The Fylde College we recognise that all students learn differently and for some it may be a return to the classroom following a break from formal learning. Our tutors work with you to ensure that their teaching methods support the way that you like to learn. One key teaching and learning method is that of demonstrations. Your tutors ensure that demonstrations are used whenever possible so you can see the practical skill being used so you can then practice the skill. You will work collaboratively with your peers in group work, presentations and within practical sessions. There will be dedicated individual/self-study time on your programme which needs to be supported by your own study out of the College learning environments. E-learning is also a key element of all our courses and will involve you using our Moodle platform for independent study and learning. Within the curriculum we also use a range of on-line apps to support, enhance and motivate learning. Your tutors will be support you with new technologies used in the classroom. Expert Tutors All staff involved in the delivery of adult education courses within the College are approved to teach the subjects and modules they deliver. The approval process ensures that staff delivering a given programme are appropriately qualified and, where appropriate, possess relevant technical and industrial experience and professional practice. Assessment Methods Assessment is 100% coursework through a variety of internally assessed methods, including assignments, workbooks, presentations, interviews and practical assessments. There are no exams for this qualification. Tuition Fees Read our tuition fees guide. Other Costs and Equipment Needed All students will be expected to provide their own stationery, to include: pens, notepad and an A4 folder. Replacement ID badges will be at a cost of £3 or £8 if incorporated with a bus pass. For photocopying, students are provided with the first 80 black and white free of charge. Any additional copies for black and white are charged at 4p per copy. An extra curricula calendar will be made available at the start of the academic year. There will be a wide variety of opportunities for participation, however, these are not mandatory. The costs will vary according to activity and will be available to you at sign up. Regulation and Accreditation Accrediting Institution: N/A Awarding Body: NCFE Terms and Conditions Read our full terms and conditions for more information. Career Options and Progression Career options and progression Successful completion of the STEPS study package will allow you to enrol onto one off our adult Level 3 Programmes: Level 3 Foundation Diploma in Business 19+ Level 3 Extended Certificate in Business 19+ Level 3 Certificate in Principles of Business Administration With the additional year studying level 3 you may then be eligible to progress into Higher Education. Equally many students also progress into employment after their studies.