Business Management (Digital Marketing) - Foundation Degree

Course Code: TH1HE165

UCAS Code: N500


Next available course:

Start DateLocationDuration / Fees
12/09/2022University Centre2 Years / £8,750 per yearApply

Course Overview

Course timetable                                                                                            

Duration: 1 day per week
Day/s of week: Either Tuesday, Wednesday or Thursday
Time: 9.15am - 4.30pm
Indicative Delivery 100% On-site at the University Centre Campus

Digital marketing specialists are highly sought after, so with the Foundation Degree Business Management (Digital Marketing) you’re basically gearing up for a career where demands exceed supply!

To give you an even greater head start, the course has been co-created with employers and delivers ‘hands-on’ experience. A dynamic curriculum not only builds digital marketing expertise, but also develops solid management and leadership skills to take your career to the next level. 

Though the course is delivered online and in Blackpool, it’s actually awarded by Lancaster University, providing graduates with a UK top 10 university qualification. As if that wasn’t great enough, the course also gives you a Chartered Management Institute (CMI) qualification (allowing you to eventually gain coveted Chartered Manager status). 

You will be taught by our friendly, professional teaching team, all of whom benefit from extensive management experience to support your future success. But don’t just take our word for it: our student satisfaction rate is a phenomenal 100% and our graduates are now employed by blue-chip employers, such as BAE, Tesco and the NHS.



Entry Requirements

A minimum of 80 UCAS points (excluding Functional Skills) in an appropriate discipline:

  • MMP from Extended Diploma or DM from Diploma in appropriate discipline 
  • Mathematic and English Language GCSE at grade C/4 or above
  • Full Access to HE Diploma with Merits in Level 3 subjects
  • Applicants for whom English is not their first language are expected to achieve a minimum 6.0 overall with at least 5.5 in each component

Applicants who are able to demonstrate relevant work/life skills or knowledge will also be considered on an individual basis.

Qualification Obtained

FdA Business Management (Digital Marketing)

Career Options and Progression

Assessment Methods


Most courses are assessed via a combination of coursework and exams – the percentage weighting of each of these is outlined below. Coursework might range from written tasks and assignments to the collation of a portfolio of evidence based around a work placement. Coursework differs from exams in that it is usually non-timed and carried out independently.


Exams are formal, timed written assessments, carried out in a controlled environment and overseen by one or more invigilators. They assess your grasp of the theory and underpinning knowledge related to your chosen career area. The opposite of practicals, they require you to set out your practical understanding within an academic context. Some courses have no exams – the exam/coursework ratio is outlined below.


Practical assessments identify your technical ability to apply theory to hands-on tasks in your chosen career area. They can be timed or non-timed and involve observation of your practical skills and competencies, either in a work-based environment or a dedicated College setting that closely resembles the workplace. Practical work-based assessments are supported and carried out by a trained assessor.

Assessment MethodLevel 4Level 5Level 6

Course Structure

Level 4 Modules

Operational LeadershipTH4MD27420Mandatory
Managing PeopleTH4MD27520Mandatory
Managing FinanceTH4MD27720Mandatory
Dynamic Business EnvironmentTH4MD27820Mandatory
Introduction to Academic StudyTH4MD31420Mandatory

Level 5 Modules

Work Based Research ProjectTH5MD28520Mandatory
Leadership PracticeTH5MD28620Mandatory
Professional Skills DevelopmentTH5MD28720Mandatory
Integrated Marketing CommunicationsTH5MD29120Mandatory
Digital MarketingTH5MD29220Mandatory
Consumer BehaviourTH5MD29320Mandatory

Teaching and Learning Methods

Scheduled Learning

Scheduled time relates to the time you spend in directed study with the guidance and support of our academic tutors. Scheduled learning can take a variety of forms and will vary from one course to the next, but may include lectures, seminars, tutorials, project supervision, demonstrations, studio or workshop time, fieldwork and external visits.

Independent Study

Higher education courses rely on students undertaking work outside of formal, scheduled sessions and this is generally categorised as independent study. Independent study might include preparation for scheduled sessions, follow-up work, wider reading or practice, completion of assessment tasks and revision.


Many of the degree programmes at B&FC incorporate opportunities for work placements to provide you with the opportunity to link your studies to relevant professional practice in a real work environment. Our programme teams are able to offer support in securing an appropriate work placement where it forms part of your programme, and will work closely with you during the placement to ensure that the opportunity allows you to develop personally, professionally and academically.

Learning MethodLevel 4Level 5Level 6

Industry Placement and Field Trips

Other Costs and Equipment Needed

Expert Tutors

All staff involved in the delivery of higher education courses within the College are approved to teach the subjects and modules they deliver. The approval process ensures that staff delivering a given programme are appropriately qualified and, where appropriate, possess relevant technical and industrial experience and professional practice.

Tuition Fees

Regulation and Accreditation

Terms and Conditions

Programme Specification

European Structural and Investment Funds
Council for Independent Education
European Social Fund
Lancaster University
Disabled Confident
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