Marketing - Level 2
Course Code: TM1FE018
Start your journey towards a career in business with the STEPS programme, co-created with employers to develop skills in business administration, marketing and accounting.
This programme is made up of three qualifications giving you the skills and knowledge to progress on to a Level 3 Business course - and progress into higher education or employment.
After successful completion of the STEPS programme you will achieve all or some of the following qualifications:
- Pearson Level 1 Certificate in Bookkeeping
- Pearson Level 2 Certificate in Business Administration
- Pearson Level 2 Certificate in Marketing Fundamentals
Students can study for one, two or all three qualifications.
The Level 2 Certificate in Principles of Marketing course lasts 9 weeks, for two days a week (currently Mondays and Tuesdays).
This introductory course will provide students aged 19 and over with the skills to continue in business-related education or get straight into employment in roles such as marketing assistant, market research assistant or events management assistant.
On this course you'll:
- develop knowledge related to marketing, including marketing theory, digital marketing, market research and how to manage customer relationships
- learn about the legal framework in which marketing operates and also about how legislation and personal responsibilities govern behaviour in the workplace
- achieve a nationally-recognised level 2 qualification.
To support your studies you may be eligible for financial support - including help with childcare.
This programme is for adults aged 19 and over who are seeking to gain qualifications within the fundamentals of business.
You will also need to complete a basic entry assessment, and we will invite you to have an informal discussion with your course tutor.
Teaching and Learning Methods
All students learn differently and for some it may be a return to the classroom following a break from formal learning.
Our tutors work with you to ensure that their teaching methods support the way that you like to learn.
One key teaching and learning method is that of demonstrations. Your tutors ensure that demonstrations are used whenever possible so you can see the practical skill being used so you can then practise the skill.
You will work collaboratively with your peers in group work, presentations and within practical sessions. There will be dedicated individual/self-study time on your programme which needs to be supported by your own study out of the College learning environments.
E-learning is also a key element of all our courses and will involve you using our Moodle platform for independent study and learning.
Within the curriculum we also use a range of on-line apps to support, enhance and motivate learning.
Your tutors will be support you with new technologies used in the classroom.
Industry Placement and Field Trips
Other Costs and Equipment Needed
All staff involved in the delivery of adult education courses within the College are approved to teach the subjects and modules they deliver. The approval process ensures that staff delivering a given programme are appropriately qualified and, where appropriate, possess relevant technical and industrial experience and professional practice.
Read our tuition fees guide.