Marketing - Advanced Apprenticeship

Course Code: WP00033


Study level: Apprenticeship

Next available course:

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Course Overview

The course duration is at least 12 months. The learner has to undertake 56 credits , made up as follows:

NVQ Diploma in Marketing (NVQ) – 37 credits of which 13 credits are mandatory, these units are:
•    Analyse competitor activity
•    Contribute to the development of a marketing plan
•    Evaluate and improve own performance in a business environment
•    Work with other people in a business Environment
There are many optional units that meet your individual circumstances, they may include:
•    Conduct market research
•    Evaluate market research data
•    Design marketing promotions
•    Implement a marketing plan
•    Develop an advertising campaign
•    Use digital technology for marketing purposes
•    Plan, allocate and monitor work of a team
•    Contribute to running a project

Certificate in Principles of Marketing – 19 credits, of which 13 credits are mandatory. These units include:

•    Principles of Marketing and Evaluation
•    Understanding Legal, Regulatory and Ethical Requirements in Sales or Marketing
•    Principles of Personal Responsibilities and How to Develop and Evaluate own Performance at work 
Optional units include:
•    Principles of Digital Marketing and Research
•    Principles of Market Research
•    Understanding the Relationship between Sales and Marketing

Entry Requirements

5 GCSE’s at grade C / 4 or above or a have completed the Level 2 Marketing Apprenticeship.

Career Options and Progression

Assessment Methods

Teaching and Learning Methods

Apprentices will build an electronic portfolio of work containing examples of work-based evidence and observations. This will confirm competence and knowledge and may  include:

•    Personal statements
•    Photographs/videos (where allowed)
•    Assessor observations
•    Testimonies from colleagues
•    Evidence of questioning or discussions, (written or voice recordings)

Industry Placement and Field Trips

Other Costs and Equipment Needed

Expert Tutors

All staff involved in the delivery of any courses within the College are approved to teach and/or assess the subjects and modules they deliver. The approval process ensures that staff delivering and/or assessing a given programme are appropriately qualified, with relevant technical and industrial experience and professional practice.

Tuition Fees

Terms and Conditions

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